Marketing Support & Guidance
- A written guide to marketing your scheme to help you maximise client participation. Bespoke marketing letter templates for your practice to send to clients.
- Bespoke client leaflets which help increase take-up and/or trade specific leaflets (subject to minimum premium).
- We allocate you a dedicated Marketing Consultant from our team.
- Summaries of the benefits of cover to send to clients.
- Advice and guidance throughout, including regulatory guidance.
- All marketing undertaken in a GDPR compliant way with your data held securely and only used in connection with your scheme administration.
Marketing Administration Support
Mailing Administration
If you would prefer, you can use our mailing services. We have our own dedicated mailing team, who deal with hundreds of mailings for our accountancy clients each year. You maintain control, however we do the work, for no extra cost. More specifically:
- We allocate you a dedicated Scheme Administrator from our mailing team
- We produce bespoke marketing letter templates for your practice, which you approve
- You send us your client list and letterhead (in hard copy or electronic form)
- We administer the mailing on your behalf
- At the end of each month we send you a cheque for any fee or commission due to you
- All mailings are subject to rigorous internal checks to ensure that the mailing is issued accurately and on time
- All mailings are administered in a GDPR compliant way with your data held securely and only used in connection with your scheme administration
- Mailing can be issued in hard copy or electronically by e-mail if you would prefer
Premium Collection Services
In addition if you would like we can collect the premium for you. This option is available regardless of whether you have used our mailing service, very simply:
- Either you mail your clients or you use our mailing services.
- Clients make payment to us (either by cheque, BACS or online).
- At the end of each month we send you a cheque for any fee or commission due to you.
- Available for both regulated and non-regulated (VAT) schemes.
Electronic Mailings
We can also undertake e-mail campaigns or ‘hybrid’ campaigns on your behalf, an approach which has increasing popularity with our clients and includes the following features:
- Clients are invited to renew or purchase by e-mail, with the option to pay via our Webshop and/or BACS.
- We tailor an e-marketing plan for your practice, including pre-awareness articles.
- At each stage we monitor the analytics and target clients who have not reacted with follow up campaigns.
- We can provide ‘hybrid’ campaigns, with physical mailings to groups of clients or clients that do not react to the e-mail campaign.
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